Parks Associates: 40% of Smart Light Bulb Owners Use Amazon Echo or Google Home to Control Their Devices
CONNECTIONS™ Summit at CES® examines how voice control improves smart home experiences
DALLAS, Oct. 12, 2017 /PRNewswire/ -- Parks Associates today announced new research showing that 40% of smart light bulb owners use Amazon Echo or Google Home to control their devices. The international research firm will examine how voice control improves the smart home experience and can drive consumer adoption and usage at the 12th-annual CONNECTIONS™ Summit: IoT and the Smart Home, taking place January 9, 2018, at CES 2018 in Las Vegas.
"U.S. consumers bought an estimated 14 million voice-controlled smart speakers with personal assistants in 2016," said Dina Abdelrazik, Research Analyst, Parks Associates. "Voice interfaces supported by personal assistants—like Amazon Alexa, Google Assistant, and Microsoft Cortana—seek to connect all the moving parts of a connected lifestyle and are simplifying the user experience. In every vertical, whether it be connected entertainment or the connected car, voice has the ability to unify devices to provide a coherent experience and drive greater adoption of IoT technologies. Simplicity, improved user engagement, and personalization will all lead to a stickier consumer."
Smart Home Devices: User Experiences notes that Amazon Echo and Google Home are the most used devices for controlling the majority of smart home products. However, Samsung Smart Things, Apple HomeKit, and IFTTT were more commonly used for control of water shutoff valves.
"Voice control is a catalyst for growth in the smart home industry," said Patrice Samuels, Senior Analyst, Parks Associates. "Marketing efforts involving voice control solutions are helping to drive awareness of smart home products. The convenience offered by voice control solutions is also helping to increase use and perceived value of smart home products. This increased usage ultimately allows consumers to maximize the value from their devices, which ultimately drives higher satisfaction and NPS."
CONNECTIONS™ Summit at CES is a one-day executive summit that focuses on the best business models and value propositions in the Internet of Things (IoT), the smart home, and connected and mobile CE and services. The event includes six executive sessions, two special presentations, and a networking reception, sponsored by Homematic IP, on January 9, the opening day of CES.
CONNECTIONS™ Summit sponsors include Homematic IP, Vivint Smart Home, Carrier, Deutsche Telekom, Greenwave Systems, iQor, mnubo, Plasmatic Technologies, ROC-Connect, and Zigbee Alliance.