Global MMK GmbH and iPharro Media GmbH sign a worldwide exclusive Partnership for automated Brand-Detection in Sport-Sponsoring
(Schriesheim/Darmstadt, ) Global MMK GmbH, the consultant agency for sports and sponsoring, and iPharro Media GmbH, the video detection technology provider, joined forces by signing a world-wide exclusive partnership for the brand detection area in sports marketing.
The production proven und ultra- robust iPharro software measures and reports the advert activities of a sports-sponsor using fully-automated technology.
It detects the spots of a sponsor fully unattended and documents the durations in TV and internet.
Sponsors can thus reliably measure the value of their sponsoring. Among other features, the technology offers: Media monitoring (TV/ Radio), Sponsor tracking, Second Screen Applications, Mobile Recognition etc.
"We are pleased to have found our German partner iPharro, through our joint cooperation we hope to define new horizons in the realm of sports analyses", says Global MMK Owner Marc Rapparlié.
"Over the last years we have achieved quantum leap progress in the area of brand detection. And we are very pleased that with our partner Global MMK we are now teaming-up with a service provider with its unprecedented flexibility to walk along with us on this very interesting route" comments iPharro-Chief Sales Officer Dr.- Ing. Joachim Redmer.
Global MMK
Global MMK is a Germany based company with offices in China, USA and Croatia. Global MMK is an interface between media, market and communication and provides their clients with in-depth market analyses and strategies & consulting. Their goal is to help clients with insight that benefits their strategic management of sponsorship and tailor-made products in media evaluation and market research in sport. They have partnerships with many major associations, clubs and sports events.
About iPharro Media
As a leading provider of innovative Digital Fingerprinting Software Solutions, iPharro Media enables clients throughout the field of advertising and marketing research to identify, analyze and monetize media content. The spot identification can also occur in real-time so that customers can react instantly on the internet. iPharro's sophisticated 2nd Screen detection technologies integrate the 2, media TV and internet seamlessly into a totally new, merged medium.